_PT
A INNI é uma marca brasileira de produtos para esportes de raquete. É movida pela paixão e pela transformação que o esporte pode gerar. Nascida e criada nas quadras brasileiras, a marca atua para fortalecer e impulsionar o tênis no país, levando performance, qualidade e oportunidade para todos os níveis de jogo — do iniciante ao atleta profissional.
O Desafio
Atuando desde 2017, a INNI cresceu e evoluiu enquanto empresa, lançando produtos e apoiando tenistas, projetos sociais e eventos ligados ao esporte, e sentiram a necessidade de aprimorar a marca também.
Passamos por um processo imersivo de diagnóstico para a definição da nova Estratégia de Marca, com o objetivo de desenvolver a Identidade Verbal e Narrativa da Marca, junto da Identidade Visual para o novo momento.
O foco foi compreender a relação da INNI com os seu público, e potencializar a sua mensagem.
_EN
INNI is a Brazilian brand of products for racquet sports.
Driven by passion and the transformative power of sport, it was born and raised on Brazilian courts. The brand works to strengthen and boost tennis in the country, delivering performance, quality, and opportunity for all levels of play — from beginners to professional athletes.
Driven by passion and the transformative power of sport, it was born and raised on Brazilian courts. The brand works to strengthen and boost tennis in the country, delivering performance, quality, and opportunity for all levels of play — from beginners to professional athletes.
The Challenge
Since 2017, INNI has grown and evolved as a company, launching products and supporting tennis players, social projects, and events related to the sport. Along this journey, the brand felt the need to also evolve its identity.
We went through an immersive diagnostic process to define the new Brand Strategy, aiming to develop INNI’s Verbal Identity and Brand Narrative, alongside the Visual Identity for this new chapter.
The focus was to understand INNI’s relationship with its audience and amplify its message.
Project by Estúdio Caetê
Direction: Victor Verardo
Brand Strategy: Victor Verardo e Rhana Peroquetti
Storytelling and Verbal Identity: Éve Menegotto e Tabatha Linn
Brand Identity: Victor Verardo
Client: INNI Sports
Year: 2023
-
Branding, Esporte, Design, Marca, Estratégia, Diagnóstico, Nome, Identidade Verbal, Narrativa, Identidade Visual, Tênis, Raquete, Fitness, Saúde.
Branding, Sport, Design, Brand, Strategy, Diagnosis, Naming, Verbal Identity, Narrative, Visual Identity, Tennis, Racket, Fitness, Health